"In their duo show Poof, Wow! – of Magic, Money and Mastery, Linus Berg and Celia Zehetgruber show a series of new work that delve into the realms of illusion, hidden labour and trickery. By exploring the similarities between magic, art and entrepreneurship, the exhibited works establish a link between work and play."

- excerpt from the exhibition text written by Katrin Krumm

Excerpt 1 from the dialogue transcript written by Linus Berg and Celia Zehetgruber as part of the show:

Entrepreneur (E): How come you were invited to the convention? Magician (M): The organizers realized the benefits of magical strategies in the market. So they asked me to hold a workshop there. E: Why would a magician do a workshop? M: It took a long way to get there. Some time ago I realized it was lucrative to become a professional stage magician. I was on all the stages, traveling the world. But in recent years people have started growing wary of everything that eludes their sense of truth. This suspicion made it harder and harder to maintain my career. So I shifted gears. E: The world’s full of charlatans. M: True, but the work of a charlatan is not what I do. A magician promises to deceive you, and they do. I think magic is the only honest profession. It doesn’t hide that it has tricks. E: Your workshop was a lot of talking, it seemed new age-y to me. M: Yes but that’s what people like. Look at those hippies in California and how they’re selling you magic mice, magic spheres, magic tech... It works without you putting any work into it.

Excerpt 2 from the dialogue transcript written written by Linus Berg and Celia Zehetgruber as part of the show:

Entrepreneur (E): I imagine that time you were a stage magician must have been an insult to a natural like you. Magician (M): Not at all, sometimes I miss the stage. E: So you’re a performer at heart.

M: Performance is part of it. An artist does not necessarily need an audience but in magic you cannot deceive yourself. E: What would cheating be in your profession anyway? Stealing ideas, breaking the codex?

M: That is your cheating! Stealing ideas. E: I imagine getting your hands on a new spell to be hard work, reading through old dusty books... Now I got it! Your cheating is working too much! If you work too hard. M: Magic is work in disguise.